Posted by: changholt | April 9, 2019

6 key questions to stay competitive

Six questions for today and tomorrow…. to stay competitive.

1. Who are our present customers? Who are future customers?
(Remember to think internationally).

2. How do we reach customers today? How will we reach them in the future?
(The internet and social network marketing is changing the landscape of marketing)

3. Who are today’s competitors? Who are the competitors of the future?
(How lean is your supply chain?)

4. What is our competitive advantage today? What will it be in the future?
(Do you have international expertise?)

5. How do we get margins today? How will we get them in the future?
(Are you building institutional memory in your organization?)

6. What makes us unique today? What will make us unique in the future?
(Is your company adapting to the changing marketplace?)

Is your company addressing these questions? Although the current economic crisis is affecting everyone, you should make sure you are looking for new markets, clients, and competitive advantages (such as evaluating your suppliers or finding new ones). Use these six sets of questions to prepare your company for today and tomorrow….so you stay competitive.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: